Debunking 5 DXP myths holding back your digital transformation

Businesses leverage DXPs to enhance the customer experience. To learn about the myths and misconceptions surrounding DXPs, read more below.

Determining variables

Any part of the email that you can change is called a variable. You can use A/B testing to evaluate a number of variables, including:

  • Subject line
  • From: company name
  • Personalization
  • Send time
  • Opening sentence and first paragraph
  • Landing page content
  • Specific language
  • Product(s) or service(s) offered
  • Call to action
  • Pricing
  • Special offers
  • Layout
  • Visuals

For example, you might test one version of an email with the subject line Check out this special offer and another with the line Here’s a special offer just for you. You might also test the response to emails sent early in the morning versus those sent later in the evening. Any variant is open for evaluation, although you probably want to prioritize those that provide the biggest impact.

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